Under the hood: page builders ship thousands of lines of JavaScript per page that visitors download just to display your hours. A custom site only sends what your page actually needs."
},
{
"q": "Will my site actually show up on Google?",
"a": "Yes — that's a big part of the point. Every site we build is set up to be findable on Google from day one: clean code, fast loading speeds (which Google rewards), the right behind-the-scenes labeling so search engines understand what's on the page, and a sitemap so Google knows what to look at. The week we launch, we'll also set up your Google Business profile (the listing that shows up next to the map when someone searches for your business) and Google Search Console (the dashboard showing exactly who's finding you and what they searched). Most of \"SEO\" isn't a secret — it's just groundwork that page builders skip."
},
{
"q": "What does it actually cost me every month after launch?",
"a": "For most small-business sites, somewhere between $0 and $25 a month covers everything. Your site lives on Google's hosting infrastructure, which is usually free up to a healthy amount of monthly visitors, plus your domain name renewal runs about $15 a year. If you choose to keep us on the edits retainer, that adds $150–$400 per month and covers us hosting your site, keeping it patched and secure, and shipping any edits you send. No surprise charges, and we lay all of it out in the quote so you can see the math up front."
},
{
"q": "Who handles edits after launch — do I have to learn a CMS?",
"a": "Only if you actually want to. Most folks just email us the change — new hours, a new photo, a new service to add, a new team member to feature — and we ship it the same day or the next. No clunky admin panel to learn, no plugin updates to remember, no \"who do we call?\" panic. If you'd rather be able to swap things yourself (menu items, blog posts, gallery photos), we can build a simple editor for that. It's totally your call.
For the curious: a \"CMS\" stands for content management system — the WordPress admin area is the most famous example. They give you flexibility, but they also have to be maintained, updated, and kept secure. For most small businesses, emailing us edits is faster, cheaper, and one less thing to think about."
},
{
"q": "What if we stop working together — who owns the site?",
"a": "You do, completely. From day one, every important piece is registered in your business's name — your domain, your hosting account, your analytics, your code. Nothing is held in our account that you'd lose access to. If we ever part ways for any reason, you walk away with everything you need to keep running the site or hand it to another developer. No lock-in, no \"give us 90 days notice\" clauses, no scrambling.
Under the hood: the site's code lives in a private Git repository under your business's account, the website hosting sits in your Google Cloud project, your domain is registered in your business name through a real registrar, and analytics is in your Google account. You can hand the keys to any developer and they can pick it up cleanly."
},
{
"q": "Do I even need an app — or is a website enough?",
"a": "Honest answer: for most small businesses, a fast website with online booking already handles about 90% of what people assume they need an app for. Mobile apps really earn their keep when the same customers come back week after week, when your team works from their phones out in the field, or when bookings and payments need to feel like a single tap rather than filling out a form. The first call is where we figure out which one actually fits your business. No charge for the call, no upsell at the end."
},
{
"q": "How does the $500 24-hour Starter actually work?",
"a": "It's a real, custom one-page website built specifically for your business — not a template, not a drag-and-drop. Here's how it works: we have a 20-minute call (or you fill out a short form), you send over your hours, a few photos, what you want to offer, and your phone number, and we build it the same day. Within a few hours you'll get a private preview link to look at, you give us feedback, and your site goes live on your own domain inside 24 hours of kickoff. Best fit: a shop, restaurant, salon, clinic, or trade business that needs to look legitimate on Google right now — and that can grow into a bigger Launch or Scale package later if you want. Things like extra languages, online booking, and payments can be added later. This tier is purely about getting you online fast and cheap, today."
},
{
"q": "I don't have a domain or business email yet — can you help with that too?",
"a": "Absolutely yes — that's part of the gig. If you need a domain name (the \"yourbusiness.com\" part), we'll help you pick one that fits your business, check whether it's available, and register it through a real registrar in your business name — not ours. The cost is whatever the registrar charges, usually $12–$30 per year, with no markup from us. If you want professional email (addresses like you@yourbusiness.com), we'll set up either Google Workspace or Microsoft 365 — your choice. That covers mailboxes for you and your team, the security setup so your emails actually land in customers' inboxes instead of spam, plus a shared calendar, shared drive, and video meetings. Workspace runs about $7 per person per month, M365 about $6, billed directly to you with no markup. If you already have email on Gmail, Outlook, GoDaddy, or wherever, we'll route everything cleanly so launching the new site doesn't break anything you've already got. Either way, you walk away with all the admin logins and own every piece.
Under the hood: the email setup includes the proper DNS records (SPF, DKIM, DMARC) so your business emails don't get flagged as spam. If those terms mean nothing to you, that's fine — we handle them, you just get email that works."
}
]
},
"cta": {
"meta": "Let's talk",
"headline": "Tell us what the site needs to do. We'll tell you whether a new build is the fix.",
"body": "First calls run about 20 minutes — no slides, no pitch, no pressure. You'll leave with a real plan: a price, a recommendation, or sometimes just an honest \"your current site is actually fine, here's the smaller fix that'll move the needle.\" Whichever one is true, that's what you'll hear.",
"signoff": "— Quinton",
"ctaPrimary": "Book a free discovery call",
"ctaEmail": "hello@attunedventures.com"
}
},
"servicesApps": {
"hero": {
"kicker": "Apps for your business",
"headline": "An app that runs your business — not just one that looks like one.",
"subhead": "For the small and mid-sized teams who still answer their own phones. Book more jobs, stop chasing no-shows, put a tool in your team's pocket they'll actually use — built once, runs on iPhone, Android, and the web. Fixed price, no hourly surprises. One client at a time. We treat your project like it's our own business on the line.",
"ctaPrimary": "Book a free discovery call",
"ctaSecondary": "See packages",
"sig": "Free, no pitch deck. Just a conversation about what's slowing you down — straight from the person who'll build it."
},
"fit": {
"label": "Is this for you?",
"title": "Is an app the right move for your business?",
"subtitle": "Real talk, up front.",
"good": {
"title": "An app probably makes sense if…",
"items": [
"You've got regulars, members, or customers who book you again and again.",
"Your team works off their phones in the field, not from a desk.",
"You're losing hours to phone tag, no-shows, or paperwork.",
"You want booking, payments, or dispatch in your customer's pocket."
]
},
"not": {
"title": "Probably hold off if…",
"items": [
"Customers only come around once a year. A solid website with online booking is cheaper and does the job.",
"You haven't checked whether people actually want the thing yet.",
"You've got a wishlist of 30 features. Pick the 1 or 2 that hurt most and start there.",
"Your real problem is getting leads. That's a website and marketing fix, not an app."
],
"cta": "See websites with online booking →"
},
"industriesLabel": "Built for businesses like",
"industries": [
"Auto repair",
"Home services & trades",
"Clinics & med-spas",
"Gyms & studios",
"Restaurants & hospitality",
"Multi-location retail",
"Field crews & dispatch",
"Member & loyalty programs"
],
"hint": "Not sure which side you land on? That's what the free call's for."
},
"outcomes": {
"label": "What changes",
"title": "What this looks like 90 days in.",
"subtitle": "Ranges from real builds for SMB clients. Your numbers depend on your operation — we calibrate together.",
"disclaimer": "Honest range from comparable SMB builds; not a guarantee. We agree on the metrics that matter to you up front and check them together post-launch.",
"items": [
{
"stat": "5–10 hrs / wk",
"title": "Back in your week",
"body": "Self-service booking, status updates, and payment links cut out the phone tag and front-desk tetris."
},
{
"stat": "20–40%",
"title": "Fewer no-shows",
"body": "Auto-confirmations, reminders, and one-tap reschedules. Customers keep the slot or free it up — either way you stop losing the day."
},
{
"stat": "1 screen",
"title": "Instead of five tabs",
"body": "Jobs, customers, payments, and staff in one dashboard your managers actually use. No more flipping between Jobber, QuickBooks, email, and a spreadsheet."
},
{
"stat": "Same day",
"title": "Quote-to-deposit",
"body": "Quotes, approvals, and deposits move through the app. Cash flows in faster, and the paperwork stops piling up by Friday."
}
]
},
"work": {
"label": "Recent work",
"title": "Real builds. Running in production.",
"subtitle": "A look at the venture we run ourselves — same stack, same standard, same care we bring to client builds. Client case studies coming as current engagements wrap.",
"items": [
{
"name": "Rec Soccer",
"kind": "A venture we built and run ourselves",
"body": "A full multi-tenant platform — coach app, parent portal, league back-office, payments, scheduling, and AI-assisted ops — running real leagues today. The same stack, patterns, and care we bring to client builds. Your project benefits from every lesson learned shipping our own product.",
"tags": [
"iOS + Android + web",
"Payments & scheduling",
"AI in production"
],
"cta": "See more on /ventures"
}
]
},
"care": {
"title": "We take on a handful of clients at a time. Yours gets treated like it's ours.",
"subtitle": "When you hire Attuned Ventures, you get the studio — not an account manager, not a junior, not a ticket queue. The same team on the discovery call, in the build, on launch day, and the day something breaks at 7pm on a Tuesday.",
"items": [
{
"title": "One point of contact, start to finish",
"body": "No agency switchboard, no \"let us loop in our PM.\" You text or email the studio directly. Most replies inside the same business day, often inside the hour."
},
{
"title": "Weekly check-ins on your terms",
"body": "A short Loom, a 15-minute call, a written update — whichever you actually want to read. You see real progress every week, not at \"milestone reviews.\""
},
{
"title": "Hands on the build, not just slides",
"body": "Within two weeks you're tapping a real version on your own phone. We change things together, in real time. Your team's feedback shapes the build — not a 60-page spec written in February."
},
{
"title": "Built end-to-end by one operator",
"body": "Design, native iOS and Android, backend, payments, AI integration — one head holds the full picture. Decisions made in minutes, not meetings. Nothing lost in translation between roles. The same person who scopes the build is the one shipping it and supporting it after launch."
},
{
"title": "Skin in the game on the price",
"body": "Fixed quote, one page. Revisions baked in. If scope shifts, we tell you the cost up front before any work starts — not on the next invoice."
},
{
"title": "We don't disappear after launch",
"body": "Most clients keep us on a small monthly retainer because we already know the codebase. Plenty don't — both are fine. Either way, when iOS pushes an update or your payment provider changes something, you have our number."
}
]
},
"baseline": {
"label": "In every build",
"title": "What every app we build gets by default.",
"subtitle": "Not upsells. Just the floor.",
"chips": [
"Works on iPhone + Android",
"Runs without signal",
"Safe logins",
"Easy for everyone to use",
"You see how it's being used",
"You own it, not us"
]
},
"approach": {
"label": "Approach",
"title": "How we actually build these.",
"subtitle": "Built the way your business runs. Not the way an agency wants to sell it.",
"items": [
{
"title": "Built once, works everywhere",
"body": "iPhone, Android, and browser — one codebase builds all three. Your customers open it however they want. You only have one thing to keep updated."
},
{
"title": "Runs on Google's backbone",
"body": "Your app sits on Google Cloud, with Firebase handling auth, database, file storage, and serverless functions. No servers for you to babysit. Scales from 10 users to 10 million without a rebuild. Monthly bill's usually pennies to a few bucks."
},
{
"title": "You own it. Fully.",
"body": "Code, data, App Store listing, domain — all filed in your company's name. Standard tools, clean code, written documentation. If we ever part ways, you walk away with full ownership and the keys to everything. No lock-in, no scrambling for passwords, no \"only the studio knows how this works.\""
},
{
"title": "Talks to the software you already use",
"body": "Jobber, Housecall Pro, ServiceTitan, QuickBooks, Square, Stripe, Toast, ShopMonkey, HubSpot, Mailchimp — if it connects, we can wire it in. AI gets layered on when it'll actually earn its keep."
}
],
"proof": {
"title": "Your customers' language. Every single one.",
"body": "Apps we build ship with real translation support — not Google Translate bolted on at the last minute. Dates, numbers, and currency formatted the way locals actually read them. Right-to-left for Arabic and Hebrew. This site itself runs in 12 languages — yours can too."
}
},
"packages": {
"label": "Packages",
"title": "Three ways to start. Pick what fits.",
"subtitle": "Every package is custom-built and yours to own. Ranges are typical. You get a fixed, one-page quote after a free call.",
"priceLabel": "Typical range",
"timelineLabel": "Timeline",
"pagesLabel": "Scope",
"i18nLabel": "Languages",
"starter": {
"name": "Starter",
"price": "$3K–$5K",
"timeline": "2–4 weeks",
"pages": "Solves one problem",
"i18n": "English",
"includes": [
"One job done right — booking, a field checklist, a customer portal, whatever hurts most",
"Phones or browser. Pick what matters most.",
"Logins for customers or staff, whoever needs in",
"Designed around your brand, not a generic template"
],
"cta": "Start small"
},
"pro": {
"name": "Pro",
"price": "$10K–$25K",
"timeline": "6–10 weeks",
"pages": "Customer side + team side",
"i18n": "English + 1",
"includes": [
"Everything in Starter",
"iPhone, Android, and browser. Customers pick how.",
"Text + push alerts. Confirmations, \"your tech is 15 min out,\" payment reminders.",
"Take payments — cards, deposits, tips, subscriptions, whatever fits"
],
"cta": "Run your business on it"
},
"platform": {
"name": "Platform",
"price": "$25K–$50K+",
"timeline": "10–20 weeks",
"pages": "Your whole operation, connected",
"i18n": "2–12 languages",
"includes": [
"Everything in Pro",
"Dashboard for you and your managers — jobs, customers, revenue at a glance",
"AI that saves real hours — auto-quotes, draft replies, smart summaries",
"Plugs into the tools you already pay for — Jobber, QuickBooks, Square, ShopMonkey, you name it"
],
"cta": "Build the whole thing"
}
},
"addons": {
"label": "Add-ons",
"title": "Extras, when you need them.",
"subtitle": "Slot these onto any package. Or add them later as you grow into them.",
"items": [
{
"title": "Another language",
"price": "$500–$1K each",
"body": "Reach Spanish, Mandarin, or whoever else walks in the door. Full translation plus dates, numbers, and currency formatted the way locals actually read them."
},
{
"title": "Text + push alerts",
"price": "$800–$2K",
"body": "The full reach layer covered in section 03 — push, SMS, email, WhatsApp, with one dashboard. Already wired into Pro and Platform packages. This price is for adding it to a Starter package after launch."
},
{
"title": "Take payments",
"price": "$1.5K–$4K",
"body": "Cards, deposits, tips, subscriptions, in-app purchases — whatever fits. Money goes straight to your bank, not mine."
},
{
"title": "AI that helps your team",
"price": "$2K–$8K",
"body": "Auto-draft quotes. Summarize a customer's history before a call. Pull info off a photo of an invoice. Pick one job it'll do well — no demo theater."
},
{
"title": "Back-office dashboard",
"price": "$3K–$8K",
"body": "The web page your managers live in. Jobs, customers, payments, staff — all in one screen instead of five tabs. Works on any browser."
},
{
"title": "Monthly maintenance",
"price": "$300–$1K / mo",
"body": "Apple pushes a new iOS. Your payment provider changes something. You want a small tweak. We handle it before you notice. Apps need more upkeep than websites — plan for it."
}
]
},
"process": {
"label": "Process",
"title": "How an app project actually goes.",
"subtitle": "No slides. No 40-page contracts. A call, then good work, then a launch where we don't disappear after submission.",
"steps": [
{
"n": "01",
"title": "20-minute call, no slides",
"body": "Tell us who's using this, what it has to do on day one, and what's eating your time today. If an app isn't the right fix — sometimes it's a website with a form — we'll say so."
},
{
"n": "02",
"title": "Plain-English quote in 48 hours",
"body": "One page. Scope, price, timeline, what's in, what's not. Fixed price — no hourly surprises, no \"discovery sprints\" billing you before anything ships."
},
{
"n": "03",
"title": "We build, you watch it come together",
"body": "Within the first two weeks you're tapping on real screens on your own phone — not sitting through \"milestone reviews.\" Change your mind? Revisions are part of the price, not an upsell."
},
{
"n": "04",
"title": "Launch together, then we stick around",
"body": "We handle the App Store and Google Play paperwork, walk your team through anything new, and hand over everything in your company's name. Most folks keep us on a small monthly retainer; plenty don't. Both are fine."
}
]
},
"faq": {
"label": "FAQ",
"title": "Things people usually ask.",
"items": [
{
"q": "Do I even need an app — or should I just get a website?",
"a": "Honestly, plenty of small businesses don't — and that's a totally fine answer. If your customers only really need to interact with your business once a year, a fast website with online booking probably handles everything you need. Apps really earn their keep when the same customers come back often (gyms, salons, recurring services), when your team is out in the field working off their phones, or when phone tag and no-shows are eating up your week. The first call is where we figure out which one actually fits. No charge, and no upsell."
},
{
"q": "Will my customers actually download and use it?",
"a": "Honestly, sometimes they won't — and the surprising thing is, a lot of the time they don't have to. Most of what we build can also work as a regular web link your customers tap from a text message or your website. They click the link, they're in — no App Store search, no \"go install this thing,\" no friction. If your business genuinely benefits from being in the App Store and Google Play (gyms, repeat-booking trades, loyalty programs), then we build for that. If not, we keep things simpler. We figure out which one fits on the first call."
},
{
"q": "Can it connect to the software I already use?",
"a": "Almost always, yes. The software you're already using probably has a way for other systems to plug into it — and we've connected to most of the popular ones before: Jobber, Housecall Pro, ServiceTitan, QuickBooks, Square, Stripe, Shopify, ShopMonkey, Mitchell1, HubSpot, Mailchimp, Toast, and plenty more. If your particular software can't connect easily, we'll tell you on the first call — not buried inside a future invoice.
For the technical folks: if your tool has a public API with OAuth or API-key auth and reasonable rate limits, integration is usually straightforward. For older tools without an API, we can sometimes use scheduled CSV exports, email parsing, or RPA as a fallback."
},
{
"q": "What if we stop working together — who owns the app?",
"a": "You do, completely. From day one, every important piece is in your business's name. If we ever part ways for any reason, you walk away with full ownership and full control — you can hand the project to any other developer and they can pick it up cleanly.
Under the hood: the code sits in a private Git repository under your company's account, the backend (database, server, hosting) lives in your Google Cloud project, and your App Store and Google Play developer accounts are registered under your business. Nothing important is held in our account."
},
{
"q": "What does it actually cost me every month after launch?",
"a": "For most small-business apps, somewhere between $30 and $80 a month covers it. That breaks down to Google's backend bill (usually free up to a healthy amount of usage), Apple's $99-per-year developer fee spread across the months, and Stripe's normal cut on any payments that flow through the app. If you've added AI features that are doing heavy lifting, budget a few extra dollars per active user per month. We lay all of this out in the quote up front so nothing sneaks up on you later."
},
{
"q": "Won't customers ignore push notifications after a while?",
"a": "If you blast them daily, yes — every channel has that floor. The trick is sending push only when it's worth a phone vibrate: an appointment confirmation, a \"your tech is 15 min out,\" a same-day opening. We tune the floor with you in week one and watch unsubscribe and mute rates monthly. If a campaign type's pulling complaints, we kill it before it hurts deliverability."
},
{
"q": "Can we migrate our existing customer list and email subscribers?",
"a": "Yes — most builds start with a one-time import from your current tool (Mailchimp, Klaviyo, HubSpot, ActiveCampaign, a CSV from QuickBooks, whatever you've got). Subscription status and unsubscribe history come over so you stay TCPA/CAN-SPAM compliant. We can also keep a passive sync running for a few months if you want to dual-list while you decide whether to fully cut over."
},
{
"q": "What if we already use a marketing platform we like?",
"a": "We connect to it. Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Constant Contact, Brevo — any platform with a real API plugs in. The app becomes your data source (who booked what, who's a member, who hasn't visited in 60 days) and your existing tool keeps doing the sending. You don't have to migrate to gain the segmentation, the triggers, or the in-app surface."
}
]
},
"cta": {
"meta": "Let's talk",
"headline": "Tell us what's slowing your business down. We'll tell you whether an app is the fix.",
"body": "First calls run about 20 minutes — with the person who'll actually build the thing, not a salesperson. You'll leave with a clearer picture of what you need: a quote, a recommendation, or sometimes an honest \"you don't actually need an app for this, you need a website.\" Any of those answers saves you money.",
"signoff": "— Quinton",
"ctaPrimary": "Book a free discovery call",
"ctaEmail": "hello@attunedventures.com"
},
"reach": {
"label": "Your direct line",
"title": "Stop renting your customer relationship.",
"subtitle": "Push, SMS, email, WhatsApp — wired in from day one. Replaces the Mailchimp blast + group-text-from-a-personal-cell + \"we'll call them back\" scramble most SMBs run today. You own the list, the templates, and the channel.",
"statsBadge": "Industry benchmarks · calibrated to your operation in week one",
"stats": [
{
"key": "Push",
"value": "50–80%",
"label": "Open rate · free per send · arrives in seconds"
},
{
"key": "SMS",
"value": "95%+",
"label": "Open rate · ~$0.04 / msg · for the urgent ones"
},
{
"key": "Email",
"value": "20–30%",
"label": "Open rate · ~$0.001 / msg · receipts, drips, depth"
},
{
"key": "In-app",
"value": "100%",
"label": "Every active user sees it · zero per-message cost"
}
],
"items": [
{
"title": "Push: free, instant, lock-screen.",
"body": "The killer mobile feature. One tap, every customer's home screen. No postage, no per-text fees, no inbox roulette. Schedule, segment, or fire from what people actually do in the app.",
"example": "\"Bay's open at 9 — first three to tap reschedule get in.\" Sent 8:47am. Fourteen bookings by 9:15."
},
{
"title": "Email, plug into what you pay for.",
"body": "Brevo, SendGrid, Mailchimp, Postmark, Resend — pick the platform you already pay for, or we'll set one up. Receipts, drip sequences, win-backs, password resets all run through it.",
"example": "Receipt and the \"we miss you\" campaign both fire off the same customer record. No CSV exports, no list drift."
},
{
"title": "SMS, two-way and threaded.",
"body": "Twilio or Telnyx for confirmations and reminders. When customers text back, the reply lands pinned to their job in your dashboard — not in some shared inbox or a tech's personal cell.",
"example": "Customer texts \"running late.\" Your tech sees it pinned to the active appointment before they roll up."
},
{
"title": "Twelve languages, one template.",
"body": "Every send goes out in any of the 12 languages this site already runs in — write once, it lands in your customer's language. WhatsApp Business API for the markets where it's THE channel (LATAM, MENA, India, parts of Europe). Messenger and RCS slot in beside it.",
"example": "English app. Spanish push. WhatsApp confirmations. You write the message once; customers hear it the way they hear everything else."
},
{
"title": "Triggered by what they do.",
"body": "\"No-shows in the last 30 days.\" \"Members up for renewal.\" \"Cart abandoned over $80.\" Sends fire off real signals from inside the app — not a CSV from last quarter.",
"example": "Renewal nudge fires fourteen days before the plan expires. Customer renews from the message. No chase call."
},
{
"title": "All channels, one screen.",
"body": "Compose once. The send picks the route — push for active users, SMS for the rest, email for the audit trail. Open rates, taps, replies, opt-outs — all roll up to one view.",
"example": "Friday morning: \"sent 412, 287 opens, 41 bookings, 3 unsubs.\" One number, four channels, no stitching."
}
],
"cost": {
"label": "Napkin math",
"title": "What it actually costs to message 1,000 active customers / month.",
"rows": [
{
"key": "Push",
"value": "~$0"
},
{
"key": "In-app",
"value": "~$0"
},
{
"key": "Email · 10K sends",
"value": "~$10"
},
{
"key": "SMS · 1K sends",
"value": "~$40"
},
{
"key": "All-in, monthly",
"value": "~$50"
}
],
"foot": "Compare to $99–$299 / mo most all-in-one marketing tools charge before you even hit send. Push and in-app are owned channels — no per-message tax once the app is live."
},
"footer": "Every channel ships opt-in by default — CAN-SPAM, TCPA, and GDPR scaffolding live in the build, not bolted on at the end. Customer list, templates, deliverability records — all in your account, your name. You can walk to a different vendor any day of the week.",
"cta": "See your customer comms map — 20-min call, no slides."
}
},
"servicesAi": {
"hero": {
"kicker": "AI for your business",
"headline": "AI that actually saves you time — not just another tool you have to learn.",
"subhead": "You don't need another ChatGPT subscription. You need AI that handles the specific stuff eating your week — drafting quotes, answering the same customer question for the 40th time today, summarizing a client's history before you pick up the phone. Built into the tools you already use, grounded in your data, priced so the math actually works. From $500.",
"ctaPrimary": "Book a free discovery call",
"ctaSecondary": "See packages",
"sig": "No demo theatre — just something that earns its keep."
},
"fit": {
"label": "Is this for you?",
"title": "Is AI actually worth it for your business?",
"subtitle": "Real talk, up front.",
"good": {
"title": "AI probably earns its keep if…",
"items": [
"You're doing the same task over and over — drafting quotes, replying to the same question, sorting invoices — and it's eating hours every week.",
"You have a pile of data (orders, tickets, emails, PDFs, call notes) that nobody has time to read, but there are answers buried in it.",
"Your team fields the same 10 questions from customers every day, and your website could answer them if it knew how.",
"You want to take on more work without hiring another person to handle the admin that comes with it.",
"You've played with ChatGPT yourself and thought \"there's got to be a way to wire this into my actual business, not a separate browser tab.\""
]
},
"not": {
"title": "Probably hold off if…",
"items": [
"The real bottleneck is that you don't have the data yet. AI without your real information behind it tends to make things up — so the better first step is getting your data into one place. Happy to help with that piece if it'd be useful, then we revisit AI later.",
"You want \"an AI\" but can't yet point to a specific task it would handle. Totally common — AI is everywhere right now. The fix is easy: think of one specific, repetitive thing on your plate (drafting quotes, replying to the same question, sorting paperwork) and bring that to the call. We'll build one good answer to one real problem.",
"Your team already has the process solved in a spreadsheet and it genuinely works. Save your money — if that's what we find on the call, that's what we'll tell you.",
"You're considering AI mostly because it's trendy right now. That's totally understandable, but worth a beat: customers usually care whether you pick up the phone, not what's running behind the scenes. If we can find a specific real problem AI would solve, great. If not, that's a fine answer too."
],
"cta": "Not sure? Book the call →"
},
"hint": "If you're not sure which side you land on, that's exactly what the free call is for."
},
"baseline": {
"label": "In every build",
"title": "What every AI feature we build gets by default.",
"subtitle": "Not upsells. How we keep AI honest.",
"chips": [
"Grounded in your actual data",
"Cost tracked from day one",
"Answers in under 3 seconds",
"You can see what it's doing",
"Backup plan when it breaks",
"Human approval for the risky stuff",
"You own the prompts and data"
]
},
"approach": {
"label": "Approach",
"title": "How we actually build AI features.",
"subtitle": "Picked per task. Embedded where the work already happens. Measured before it earns a promotion.",
"items": [
{
"title": "Right tool for the task",
"body": "Claude for the thinking-heavy stuff, OpenAI for fast classification and extraction, smaller cheaper models for the high-volume grunt work. Mixed and matched, not married to one vendor — so when a better model drops next month, you upgrade with a config change, not a rewrite."
},
{
"title": "It reads your stuff before it answers",
"body": "The AI pulls from your docs, PDFs, orders, past customer emails — whatever's relevant — and cites its sources. That's most of the difference between \"useful\" and \"embarrassing.\" No more made-up prices, made-up policies, or made-up last names."
},
{
"title": "Tested before it ships",
"body": "Before anything goes live, we run it against 30–100 real examples from your actual business and score it. Accuracy, cost-per-answer, how often it refuses. If the numbers don't clear the bar, we tune it or call it — you don't pay for production code that fails the test."
},
{
"title": "Embedded where you already work",
"body": "AI shows up inside your website, your app, your email drafts, your Power Automate flow — not as another tab to remember. The best AI feature is the one nobody has to log into."
}
],
"proof": {
"title": "We ship AI every day — ours and clients'.",
"body": "We write production code with Claude daily, run multi-step AI workflows inside our own Rec Soccer app, and replaced about $40K/year of vendor reporting at a previous role with AI-assisted automation. Attuned Ventures isn't selling something we read about — we're selling what already runs on our own machines."
}
},
"models": {
"label": "Models we build with",
"title": "The AI models powering your build.",
"subtitle": "We're not married to one vendor. We pick the model that wins on your task — accuracy, cost, and speed — and swap it out when a better one drops. Usage is billed to your account, not ours, so you never pay a token markup.",
"items": [
{
"name": "Claude",
"vendor": "Anthropic",
"logo": "anthropic.svg",
"href": "https://www.anthropic.com/claude",
"body": "My default for reasoning, long-context work, careful writing, and tool use. Claude Sonnet for most tasks, Opus for the hard ones."
},
{
"name": "GPT",
"vendor": "OpenAI",
"logo": "openai.svg",
"href": "https://openai.com",
"body": "Cheap, fast classification and structured extraction. My go-to when you need \"read this email and pull out the invoice number\" at scale."
},
{
"name": "Gemini",
"vendor": "Google",
"logo": "googlegemini.svg",
"href": "https://deepmind.google/technologies/gemini/",
"body": "Huge context windows and strong multimodal — reading full PDFs, long meeting transcripts, or whole codebases in one shot. Plays nicely with Google Workspace data."
},
{
"name": "Llama",
"vendor": "Meta",
"logo": "meta.svg",
"href": "https://www.llama.com",
"body": "Open-weight models for when you need to run it yourself — on your own servers, in regulated industries, or to keep data off a third-party API entirely."
},
{
"name": "ElevenLabs",
"vendor": "Voice",
"logo": "elevenlabs.svg",
"href": "https://elevenlabs.io",
"body": "The best voice we've heard — cloned voices, multilingual, conversational agents. Where AI needs to sound like a person, this is it."
},
{
"name": "Sora + Nano Banana",
"vendor": "OpenAI · Google",
"body": "Video from Sora, images from Nano Banana (Google's Gemini 2.5 Flash Image). For marketing assets, demo reels, ad creative, product mockups, and social posts — when you don't have a camera crew or a designer in the budget."
}
],
"note": "Plus specialty services when they earn it — Whisper and Deepgram for speech-to-text, Azure OpenAI or Amazon Bedrock for regulated or enterprise contracts, Hugging Face for the long tail of open models. Whatever wins on your task."
},
"packages": {
"label": "Packages",
"title": "Three ways to start. Pick the shape that fits.",
"subtitle": "Every package is grounded in your data, evaluated before launch, and yours to own. The ranges are typical — we send a fixed, one-page quote after a discovery call.",
"priceLabel": "Typical range",
"timelineLabel": "Timeline",
"pagesLabel": "Scope",
"i18nLabel": "Languages",
"spark": {
"name": "Spark",
"price": "$500–$2K",
"timeline": "1–2 weeks",
"pages": "Single feature",
"i18n": "English",
"includes": [
"Discovery on the actual task — what's in, what's good, what's broken",
"Model + prompt picked and tuned against 30+ real examples",
"Structured output (JSON schema) so downstream tools can use it",
"Wired into your existing inbox, CRM, sheet, or workflow"
],
"cta": "Start a Spark project"
},
"stack": {
"name": "Stack",
"price": "$2K–$8K",
"timeline": "3–5 weeks",
"pages": "Multi-step workflow",
"i18n": "English + 1",
"includes": [
"Everything in Spark",
"RAG pipeline over your docs, PDFs, sheets, Notion, or Slack export",
"Vector store + chunking strategy tuned for your content",
"Source citations on every answer — no \"trust me\" responses"
],
"cta": "Start a Stack project"
},
"suite": {
"name": "Suite",
"price": "$8K–$15K+",
"timeline": "6–12 weeks",
"pages": "Multi-feature, app-embedded",
"i18n": "2–12 languages",
"includes": [
"Everything in Stack",
"Tool use — AI calling your APIs, CRM, calendar, ERP, or custom endpoints",
"Multi-step agent loops with retries, fallbacks, and human approval gates",
"Multimodal where it earns its keep — voice (STT/TTS), images, PDFs"
],
"cta": "Start a Suite project"
}
},
"addons": {
"label": "Add-ons",
"title": "Extras, when they earn it.",
"subtitle": "Slot these onto any package, or add them later as the use-case grows.",
"items": [
{
"title": "RAG corpus / vector store",
"price": "$800–$2.5K",
"body": "Ingest, chunk, embed, and index your docs — plus a re-ingest job for when content changes. Firestore vector, Pinecone, or pgvector."
},
{
"title": "Voice (STT + TTS)",
"price": "$1K–$3K",
"body": "Whisper or Deepgram for speech-to-text, ElevenLabs or OpenAI voices for replies. Phone, browser, or in-app."
},
{
"title": "Vision / image understanding",
"price": "$800–$2K",
"body": "Read receipts, IDs, forms, screenshots, product photos. Extract structured data or answer questions about what's in the picture."
},
{
"title": "Eval harness",
"price": "$600–$1.5K",
"body": "A test set, scoring rubric, and a one-command runner so you can see the impact of every prompt or model change before shipping it."
},
{
"title": "Prompt-versioning UI",
"price": "$1K–$2.5K",
"body": "A small admin panel where you can edit prompts, A/B test variants, and roll back — without redeploying the app."
},
{
"title": "Monthly AI retainer",
"price": "$300–$1K / mo",
"body": "Prompt tuning, cost monitoring, model upgrades when new ones drop, and \"why did it do that\" investigations — on call."
}
]
},
"process": {
"label": "Process",
"title": "How an AI project actually goes.",
"subtitle": "No magic-wand demos. A call, a scoped pilot, real measurement, then production — or an honest stop.",
"steps": [
{
"n": "01",
"title": "20-minute discovery call",
"body": "We ask what task you're trying to fix, who does it today, what \"good\" looks like, and where the data lives. If AI isn't the right tool, we'll say so — sometimes a Power Automate flow or a SQL view is the answer."
},
{
"n": "02",
"title": "Scoped pilot",
"body": "Within 48 hours you get a fixed quote — one feature, one model, one success metric. We build against 30–100 real examples from your data, not made-up ones."
},
{
"n": "03",
"title": "Measure with evals",
"body": "Before anything goes live we score it. Accuracy, cost-per-call, p95 latency, refusal rate. If the numbers don't clear the bar we tune, swap models, or call it — you don't pay for production code that fails the test."
},
{
"n": "04",
"title": "Ship and iterate",
"body": "Live in your app, monitored in real time, with logs you can see. Most clients keep us on a small retainer to tune prompts and ride model upgrades; some don't. Both are fine."
}
]
},
"faq": {
"label": "FAQ",
"title": "Things people usually ask.",
"items": [
{
"q": "What if the AI gets something wrong?",
"a": "Fair worry — and the honest answer is, sometimes it will. Less often than the wild AI demos you've probably seen, but never zero. The way we build keeps that risk small: every AI feature we ship is grounded in your real information (your documents, your records, your numbers) so it's answering from facts instead of guessing. For anything high-stakes — quotes that go to customers, contracts, money — we add a step where a person reviews before anything goes out. The skill is catching mistakes before your customer ever sees them.
Under the hood: this is RAG (retrieval-augmented generation) plus structured outputs and an evaluation suite that runs against real examples before each release."
},
{
"q": "Who pays for the AI usage — me or you?",
"a": "You do, but it's billed directly to your OpenAI or Anthropic account — not ours. We don't resell AI usage or take a markup on what the AI costs to run. You see exactly what every interaction costs in your own dashboard, and if we ever part ways, the account (and any unused credit) stays with you.
Why it works this way: some agencies bundle AI usage into a monthly fee with a hidden markup. We think that's bad for trust, and it makes it harder for you to see what's actually being spent. Direct billing keeps the math honest."
},
{
"q": "What does this actually cost to run per month?",
"a": "For a small AI feature (something like a chatbot answering common questions), usually $5–$50 per month in AI usage. For a bigger AI assistant that's reading through your documents to answer questions, typically $30–$300 per month depending on how much your team or customers are using it. There's also a behind-the-scenes trick called prompt caching that can drop the cost of repeat questions by 50–80%, and we turn that on by default. You get a usage dashboard from day one so there are no surprises at the end of the month."
},
{
"q": "What about the privacy of my data?",
"a": "Big concern, totally understandable. Short version: your business's data stays yours. The two main AI providers we use (OpenAI and Anthropic) both have contracts that say they don't use your data to train their models when accessed through their business APIs (which is how we build). Your data lives in your accounts, not a third-party AI service. And nothing gets logged anywhere outside your own setup unless you specifically ask for it.
For regulated industries (healthcare, finance, legal): we can also use Azure OpenAI or Amazon Bedrock, which add extra contractual privacy coverage that satisfies HIPAA and similar requirements."
},
{
"q": "Claude, GPT, Gemini, Llama — which do you actually use?",
"a": "All of the major ones — the answer really is \"whichever is best for the specific job.\" The four big AI providers each have strengths: Claude (from Anthropic) is our default for careful writing, reasoning, and using business tools. GPT (from OpenAI) is great for fast, cheap classification work at high volume. Gemini (from Google) wins when there's a huge amount of context to process — whole PDFs, long meeting transcripts — or when your business already lives in Google Workspace. Llama (from Meta) is the right pick when you need to run the AI on your own servers, especially in regulated industries where data can't leave your premises. The good news for you: we write everything so the AI provider can be swapped with a single configuration change. When the next better model comes out, you upgrade without a rewrite.
For the technical folks: for voice we use ElevenLabs; for image generation, Google's Gemini 2.5 Flash Image (\"Nano Banana\") and OpenAI's Sora for video. All routed through the same abstraction layer."
}
]
},
"cta": {
"meta": "Let's talk",
"headline": "Tell us the task you're tired of doing. We'll tell you if AI is the right fix.",
"body": "First calls run about 20 minutes — just a real conversation about the task that's eating your time. You'll walk away with a clear next step: a scoped pilot, a recommendation, or sometimes an honest \"this is a spreadsheet problem, not an AI problem.\" Whichever one fits, that's what you'll hear.",
"signoff": "— Quinton",
"ctaPrimary": "Book a free discovery call",
"ctaEmail": "hello@attunedventures.com"
}
},
"servicesAutomation": {
"hero": {
"kicker": "Automation",
"headline": "Stop doing the same task twice — let the software do it.",
"subhead": "For the small teams losing hours to clicks, copy-pastes, and \"just one more email.\" We wire up the stuff you do the same way every week so it runs on its own — and your people go back to the actual work. From $250.",
"ctaPrimary": "Book a free discovery call",
"ctaSecondary": "See packages",
"sig": "Free, no slide deck — just a conversation about what's eating your time."
},
"baseline": {
"label": "In every build",
"title": "What every automation gets by default.",
"subtitle": "Not upsells — the floor. Silent failures kill automations, so we don't ship them.",
"chips": [
"Alerts when something breaks",
"Every run logged",
"Safe to retry",
"Tested on real data first",
"Short doc for your team",
"You own it, not us"
]
},
"approach": {
"label": "Approach",
"title": "How we actually build these.",
"subtitle": "Use what you already pay for, fix the process first, and never automate a mess.",
"items": [
{
"title": "Fix the process, then automate",
"body": "If the workflow is broken, automation just breaks it faster. First call is usually 'do you actually need this step at all?'"
},
{
"title": "Use what you already pay for",
"body": "Microsoft 365 includes Power Automate. Google Workspace includes Apps Script. Often the right answer is zero new SaaS bills."
},
{
"title": "API-first, RPA when not",
"body": "Real APIs when they exist (clean, fast, stable). Power Automate Desktop RPA for legacy apps with no API — with eyes wide open about the tradeoffs."
},
{
"title": "Observability built in",
"body": "Run history, success rates, and a simple dashboard so you can see at a glance whether things are working — without logging into seven tools."
}
],
"proof": {
"title": "We've replaced $40K+/yr in vendor reporting and automation in-house.",
"body": "Power Automate flows + Power BI dashboards + a few Cloud Functions, all running on tools the business already paid for. Same outputs, fraction of the cost, fully owned."
}
},
"packages": {
"label": "Packages",
"title": "Three ways to start. Pick the shape that fits.",
"subtitle": "Every build is custom, owned by you, and includes the baseline above. Fixed one-page quote after a discovery call.",
"priceLabel": "Typical range",
"timelineLabel": "Timeline",
"pagesLabel": "Scope",
"i18nLabel": "Systems",
"workflow": {
"name": "Workflow",
"price": "$250–$1.5K",
"timeline": "1–2 weeks",
"pages": "1 workflow",
"i18n": "1–2 systems",
"includes": [
"One end-to-end workflow (e.g. form → CRM → Slack → reply email)",
"Built in Power Automate, Apps Script, Zapier, or Make — whichever fits",
"Error alerts + run logs",
"Tested in a sandbox against real data"
],
"cta": "Start a Workflow project"
},
"stack": {
"name": "Stack",
"price": "$1.5K–$5K",
"timeline": "2–4 weeks",
"pages": "Multi-system flow",
"i18n": "3–5 systems",
"includes": [
"Everything in Workflow",
"Multi-system integration across CRM, accounting, email, storage, etc.",
"Webhooks + scheduled jobs + event triggers as needed",
"Shared data model so the systems agree on what a customer is"
],
"cta": "Start a Stack project"
},
"engine": {
"name": "Engine",
"price": "$5K–$10K+",
"timeline": "4–10 weeks",
"pages": "Full ops suite",
"i18n": "5+ systems",
"includes": [
"Everything in Stack",
"Custom Cloud Functions (Firebase / GCP) for anything outside no-code limits",
"Power Automate Desktop RPA for legacy apps with no API",
"AI Builder OCR / extraction for PDFs, invoices, and intake forms"
],
"cta": "Start an Engine project"
}
},
"addons": {
"label": "Add-ons",
"title": "Extras, when you need them.",
"subtitle": "Slot onto any package, or add later as the business grows into them.",
"items": [
{
"title": "RPA bot for legacy apps",
"price": "$1K–$3K",
"body": "Power Automate Desktop bot that clicks through the old AS400 / desktop app that has no API. Last resort, but it works."
},
{
"title": "AI extraction (OCR / intake)",
"price": "$800–$2.5K",
"body": "Pull structured data out of invoices, resumes, or scanned forms with AI Builder or Document AI. Inbox in, spreadsheet out."
},
{
"title": "Slack / Teams notifications",
"price": "$300–$800",
"body": "Smart alerts to the right channel or person — not a firehose. Includes quiet hours and grouping so it doesn't get muted."
},
{
"title": "Scheduled report emails",
"price": "$400–$1.2K",
"body": "Weekly or monthly digest emails from your live data — revenue, pipeline, ops metrics — auto-built and sent."
},
{
"title": "Monitoring dashboard",
"price": "$800–$2K",
"body": "Power BI or Looker Studio view showing run history, success rate, and any flows that are drifting. So you trust it."
},
{
"title": "Monthly retainer",
"price": "$200–$600 / mo",
"body": "Tweaks, new flows, vendor-update fixes, and 'hey can the bot also do this' moments. Cancel anytime."
}
]
},
"process": {
"label": "Process",
"title": "How an automation project actually goes.",
"subtitle": "A call, a process map, a tested build, then a launch where we don't disappear.",
"steps": [
{
"n": "01",
"title": "20-minute discovery call",
"body": "Walk us through the task as it happens today — clicks, copy-pastes, the whole thing. We'll flag what's worth automating and what isn't."
},
{
"n": "02",
"title": "Process map + fixed quote",
"body": "Within 48 hours you get a one-page diagram of the new flow plus a fixed price and timeline. No hourly surprises."
},
{
"n": "03",
"title": "Build + test in your sandbox",
"body": "We build inside your tenant against real (but safe) data. You see it run before it touches anything live. Revisions are part of the price."
},
{
"n": "04",
"title": "Launch + monitoring + handoff",
"body": "We turn it on together, set up alerts and logs, and hand over a short doc for your team. Then we stay reachable for the first month at minimum."
}
]
},
"faq": {
"label": "FAQ",
"title": "Things people usually ask.",
"items": [
{
"q": "Which automation tool is right for me?",
"a": "Whichever costs you less to run and is easier to keep working long-term. If you already pay for Microsoft 365, you almost certainly already have Power Automate included — and it's both free and more powerful than most people realize. Zapier and Make are great for connecting common everyday apps quickly. Custom code only enters the picture when the no-code tools genuinely can't do what you need. We figure this out together on the first call — no commitment to one tool until we know what fits."
},
{
"q": "What if my software is older and doesn't connect to anything?",
"a": "Totally common — especially with industry-specific software that's been around for decades. When normal connections don't exist, we use a tool like Power Automate Desktop that essentially clicks through the software like a person would, just much faster and overnight while no one's there. It's a little slower and slightly more fragile than a normal connection, but it works on even truly ancient software. We'll always tell you up front when this is the only realistic option, what the tradeoffs are, and what to expect.
For the technical folks: this is RPA (Robotic Process Automation) — the bot drives the UI through accessibility APIs and image recognition rather than calling a backend API."
},
{
"q": "Will it break when vendors push updates?",
"a": "Honest answer: it depends on which kind of automation we built. Connections that use a software vendor's official channel almost never break — those are designed to stay stable. The kind that mimics clicks (the workaround for old software) can break when a vendor redesigns their interface; that's the unavoidable tradeoff for automating software that doesn't offer a normal way to connect. Either way, every automation we build comes with monitoring that alerts us the moment something stops working, so it gets fixed quickly instead of failing silently for weeks."
},
{
"q": "Who maintains it after launch?",
"a": "You absolutely can — we leave you with a short plain-English document explaining how each automation works, and the platforms we use are designed for non-technical people to make small tweaks. Most clients do keep us on a small monthly retainer for adding new automations and the occasional vendor-update fix, but it's not required. Both ways work."
},
{
"q": "What does it cost to run?",
"a": "Usually nothing, or pretty close to it. If you're on Microsoft 365, Power Automate is already included in your subscription. If you're on Google Workspace, the equivalent (called Apps Script) is also free. For more advanced setups using Google Cloud, the cost runs to literal pennies at small-business scale. Tools like Zapier and Make have their own monthly subscriptions, which we'll factor into the recommendation up front so you know what you're committing to."
}
]
},
"cta": {
"meta": "Let's talk",
"headline": "Tell us what's eating your week. We'll tell you whether it's worth automating.",
"body": "20-minute call, then a plain-English map of your process plus a quote within 48 hours — or sometimes an honest \"this isn't worth automating yet, and here's why.\" Whichever answer fits, you'll know where you stand.",
"signoff": "— Quinton",
"ctaPrimary": "Book a free discovery call",
"ctaEmail": "hello@attunedventures.com"
}
},
"servicesData": {
"hero": {
"kicker": "Data",
"headline": "Dashboards built on your real numbers — not a vendor's monthly invoice.",
"subhead": "For the owners, ops leads, and finance folks still dragging CSVs into Excel every Monday. Dashboards that tie out, refresh overnight, and live in the tools you already pay for — not a vendor's monthly invoice. From $250.",
"ctaPrimary": "Book a free discovery call",
"ctaSecondary": "See packages",
"sig": "Free, no slideware — just a look at your data."
},
"baseline": {
"label": "In every build",
"title": "What every dashboard gets by default.",
"subtitle": "Not upsells — the floor.",
"chips": [
"Numbers that tie out",
"Refreshes that don't break",
"Each person sees only their data",
"Works on phone + laptop",
"Auto-emailed PDFs on a schedule",
"You own it, not us"
]
},
"approach": {
"label": "Approach",
"title": "How we build these.",
"subtitle": "A real data model underneath, the right tool for each job, and zero vendor lock-in.",
"items": [
{
"title": "Star schema, not flat sheets",
"body": "Facts and dimensions, modeled properly. That's why your filters stay fast and your totals stay right when the data triples."
},
{
"title": "DAX where it earns its keep",
"body": "Measures for the things that have to be dynamic. SQL views and ETL for the heavy lifting upstream — so the report stays light."
},
{
"title": "RDL for print and schedule",
"body": "Paginated reports for anything that has to be pixel-perfect on a page or land in someone's inbox at 7am Monday. Power BI for exploration, RDL for delivery."
},
{
"title": "In-house over vendor lock-in",
"body": "Built in your Microsoft tenant on tools you already pay for. No per-seat reporting tax, no \"export-as-CSV-and-pray\" when you want to leave."
}
],
"proof": {
"title": "Replaced $40K+/yr in paid vendor reporting.",
"body": "Took a stack of vendor dashboards — Tableau seats, staffing-industry portal fees, a paid BI tool nobody loved — and rebuilt the whole thing in Power BI + Fabric. Same data, faster, theirs to own. That recurring spend is gone."
}
},
"packages": {
"label": "Packages",
"title": "Three ways to start. Pick the shape that fits.",
"subtitle": "Built in your tenant, owned by you, includes the baseline above. Fixed one-page quote after a discovery call and a quick look at your data.",
"priceLabel": "Typical range",
"timelineLabel": "Timeline",
"pagesLabel": "Scope",
"i18nLabel": "Languages",
"dashboard": {
"name": "Dashboard",
"price": "$250–$3K",
"timeline": "1–2 weeks",
"pages": "1 dashboard, 2–4 pages",
"i18n": "English",
"includes": [
"One Power BI dashboard, 2–4 pages",
"Connect to one source — SQL, Excel, SharePoint, or a SaaS API",
"Star-schema model + core DAX measures",
"Scheduled refresh (daily or hourly)"
],
"cta": "Start a Dashboard project"
},
"stack": {
"name": "Stack",
"price": "$3K–$10K",
"timeline": "3–6 weeks",
"pages": "3–6 dashboards, shared model",
"i18n": "English + 1",
"includes": [
"Everything in Dashboard",
"3–6 dashboards on a shared semantic model",
"Multiple sources joined — ERP + CRM + spreadsheets",
"Row-level security by role, region, or team"
],
"cta": "Start a Stack project"
},
"platform": {
"name": "Platform",
"price": "$10K–$20K+",
"timeline": "6–12 weeks",
"pages": "Full Fabric build / embedded",
"i18n": "Multi-language ready",
"includes": [
"Everything in Stack",
"Microsoft Fabric — OneLake, lakehouse, pipelines",
"Custom ETL from ERP/ATS/CRM (SAP, NetSuite, Dynamics, Bullhorn, Salesforce, etc.)",
"BigQuery or Synapse for heavy analytical workloads"
],
"cta": "Start a Platform project"
}
},
"addons": {
"label": "Add-ons",
"title": "Extras, when you need them.",
"subtitle": "Slot onto any package, or add later.",
"items": [
{
"title": "Paginated report (RDL)",
"price": "$500–$2K each",
"body": "Print-ready PDF on a schedule — invoices, statements, board decks, weekly ops digests. Built in Report Builder, delivered by email or SharePoint."
},
{
"title": "Embedded dashboard",
"price": "$1.5K–$5K",
"body": "Drop a Power BI report into your own web app or client portal with secure tokens. Your customers see their data, not yours."
},
{
"title": "AI Q&A over your data",
"price": "$1K–$3K",
"body": "Natural-language questions against your model — \"what was East region revenue last quarter?\" Powered by Power BI Q&A or a Copilot wiring."
},
{
"title": "Data-quality monitoring",
"price": "$800–$2K",
"body": "Automated checks on row counts, nulls, freshness, and reconciliation — you get the alert before the CFO does."
},
{
"title": "Team training session",
"price": "$400–$800",
"body": "Two hours, your team, your dashboards. They leave knowing how to filter, drill, export, and build their own simple visuals."
},
{
"title": "Monthly retainer",
"price": "$300–$1K / mo",
"body": "New measures, new visuals, refresh babysitting, source changes, \"can we add this one chart\" — bundled into a predictable monthly."
}
]
},
"process": {
"label": "Process",
"title": "How a data project actually goes.",
"subtitle": "A call, a look at your data, then a build that ties out and stays up.",
"steps": [
{
"n": "01",
"title": "20-minute discovery call",
"body": "We ask what decisions the dashboard needs to support and where the data lives today. You ask whatever you want. No deck."
},
{
"n": "02",
"title": "Data audit + scoped quote",
"body": "Quick look at your sources — how clean, how connected, how often they update. Within 48 hours you get a fixed quote, scope, and timeline. If your data is a mess, we'll say so and tell you what to fix first."
},
{
"n": "03",
"title": "Model + dashboard build",
"body": "Star schema first, then measures, then visuals. Progress links along the way so you're reviewing real numbers, not mockups. Reconciliation against source is part of the work, not an afterthought."
},
{
"n": "04",
"title": "Launch + RLS + handoff",
"body": "We publish to your workspace, set up row-level security, schedule refreshes, and walk your team through editing. Repo, model, and credentials live in your tenant."
}
]
},
"faq": {
"label": "FAQ",
"title": "Things people usually ask.",
"items": [
{
"q": "Which dashboard tool should I use?",
"a": "For a small or mid-sized business, Power BI almost always — especially if you're already paying for Microsoft 365 (it's included). It's deeper than people realize, and dramatically cheaper than the alternatives at small-business scale. Tableau is great if your team has already invested heavily in it. Looker makes more sense for large companies running on Google Cloud. But for 95% of small businesses, Power BI wins on both cost and capability. We'll confirm what makes sense for your specific setup on the call."
},
{
"q": "My data is in Excel files / SharePoint / a vendor portal. Can you still build this?",
"a": "Yes — honestly, most of our builds start exactly there. Spreadsheets in Excel or SharePoint, exports from a vendor's portal, scattered files. Power BI handles Excel and SharePoint natively, and for vendor portals there's almost always either a download button, a scheduled email, or a behind-the-scenes way to pull the data automatically. Step one is just sitting down together and looking at what you've already got — no need to clean it up first."
},
{
"q": "What's this going to cost in licensing?",
"a": "For most small and mid-sized businesses, Power BI Pro is about $10 per person per month for the folks building and looking at reports — and it's often already included in your Microsoft 365 plan, so the real cost may be $0. For larger setups or scenarios where you embed dashboards inside another app, the next tier (Power BI Premium or Fabric) starts around $260 a month and replaces the per-person fees. We'll sanity-check your current Microsoft licensing on the call so you don't accidentally double-pay for something you're already entitled to."
},
{
"q": "How fresh can the data be?",
"a": "It depends on which tier of Power BI you're on, but here's the practical answer. The standard tier refreshes data up to 8 times a day on a schedule. Higher tiers go up to 48 times a day, or essentially real-time for things that genuinely need it. Most of our clients land on hourly refreshes for operations dashboards (orders, jobs, tickets) and nightly refreshes for finance reports. Truly real-time data is rarely worth what it costs in our experience — we'll figure out the right cadence together."
},
{
"q": "Can different people see different data on the same dashboard?",
"a": "Yes — this is one of the most useful features. Each person on your team gets mapped to a role (a rep, a manager, a region, a specific store, etc.), and the dashboard automatically filters what they see based on who's logged in. So a sales rep only sees their own deals, a manager sees their whole team, the owner sees everything — all from the exact same dashboard link. No need to build separate reports for each person or team.
For the technical folks: this is row-level security (RLS) implemented in the data model with DAX filter expressions tied to USERPRINCIPALNAME()."
}
]
},
"cta": {
"meta": "Let's talk",
"headline": "Tell us what decisions the dashboard needs to drive. We'll tell you what it takes to build it.",
"body": "First calls run about 20 minutes — we look at what you've got and what you actually need to know. You'll walk away with a real plan: a price, a recommendation, or sometimes an honest \"your data isn't quite ready yet, here's what to fix first.\" Whichever it is, you'll know what comes next.",
"signoff": "— Quinton",
"ctaPrimary": "Book a free discovery call",
"ctaEmail": "hello@attunedventures.com"
}
},
"servicesConsulting": {
"hero": {
"kicker": "Consulting",
"headline": "Talk to a builder — before you spend a dollar on software.",
"subhead": "For the owners staring at a five-figure vendor quote wondering if there's a smaller answer. Talk to someone who actually builds this stuff before you sign — the fastest win is usually the tools you already pay for. From $250.",
"ctaPrimary": "Book a free intro call",
"ctaSecondary": "See engagements",
"sig": "No slide decks, no kickbacks — just a conversation."
},
"baseline": {
"label": "In every engagement",
"title": "What you always get from us.",
"subtitle": "Not perks — the floor.",
"chips": [
"Honest answers",
"No upsell to our own build work",
"Written doc you can keep",
"Vendor-neutral",
"Fixed price, not hourly",
"NDA on request"
]
},
"approach": {
"label": "Approach",
"title": "How we actually think about this.",
"subtitle": "Builder bias, not consultant bias. The goal is fewer problems, not bigger projects.",
"items": [
{
"title": "Start with what you already pay for",
"body": "Microsoft 365, Google Workspace, Azure, GCP — most SMBs are paying for tools they barely touch. Power Automate, Loop, Apps Script, Fabric. The first audit step is always 'what's already in the bill?'"
},
{
"title": "Builder bias, not consultant bias",
"body": "We've shipped the things we're advising on. That changes the recommendation — we know what's a two-hour fix and what's a six-month black hole."
},
{
"title": "Plain-English, not slide-decks",
"body": "You get a short doc you can read in ten minutes and forward to your bookkeeper. No maturity matrices, no 'strategic transformation roadmap.'"
},
{
"title": "Do less, better",
"body": "Most software problems aren't software problems — they're a process nobody wrote down. We'd rather kill a tool than add one."
}
],
"proof": {
"title": "What this looks like in practice.",
"body": "Recent calls: a $50K Salesforce quote talked down to a $4K Airtable + Apps Script setup. A six-figure 'reporting platform' replaced with three Power BI dashboards on Fabric the client already owned. A 'we need a custom app' conversation that ended with 'you need a shared Loop page and 90 minutes of training.' Sometimes the answer is just no."
}
},
"packages": {
"label": "Engagements",
"title": "Three ways to start. Pick the one that fits the question.",
"subtitle": "Fixed-price, scoped before we start, and the deliverable is always something written you can keep.",
"priceLabel": "Price",
"timelineLabel": "Timeline",
"pagesLabel": "Format",
"i18nLabel": "Languages",
"powerHour": {
"name": "Power Hour",
"price": "$250",
"timeline": "Within 1 week",
"pages": "60-min call + written follow-up",
"i18n": "English",
"includes": [
"30-minute prep on the materials you send",
"60-minute focused call (recorded if you want)",
"Plain-English written summary within 48 hours",
"Specific next-step recommendations"
],
"cta": "Book a Power Hour"
},
"audit": {
"name": "Audit",
"price": "$500–$2K",
"timeline": "1–2 weeks",
"pages": "Written audit + readout call",
"i18n": "English",
"includes": [
"Kickoff call to scope what's in and what's out",
"Read-only access review of the system in scope",
"License + spend inventory (what's paid, what's used)",
"Low-hanging fruit list — ranked by effort vs. payoff"
],
"cta": "Start an Audit"
},
"embedded": {
"name": "Embedded",
"price": "$2K–$10K",
"timeline": "2–6 weeks",
"pages": "Working sessions + written plan",
"i18n": "English",
"includes": [
"Weekly working sessions (async-first, sync when needed)",
"Sit-in on vendor pitches, demos, and quote reviews",
"RFP scoping or vendor shortlist with reasoning",
"Written plan: what to build, buy, kill, or postpone"
],
"cta": "Start an Embedded engagement"
}
},
"addons": {
"label": "Add-ons",
"title": "One-offs and follow-ups, when you need them.",
"subtitle": "Bolt onto an engagement, or come back when something new lands on your desk.",
"items": [
{
"title": "Quote sanity-check",
"price": "$150",
"body": "Send us a vendor quote, SOW, or contract. You get a written read in 48 hours: what's fair, what's padded, what to push back on."
},
{
"title": "Platform comparison memo",
"price": "$400–$800",
"body": "Two or three platforms compared on the dimensions that actually matter for you — cost, lock-in, fit, exit cost. Not a Gartner quadrant."
},
{
"title": "Second-opinion call",
"price": "$200",
"body": "30-minute call to pressure-test a recommendation you got from someone else. Sometimes they're right. Sometimes they're not."
},
{
"title": "Written roadmap doc",
"price": "$500–$1.5K",
"body": "A 6–12 month sequenced plan — what to do first, what to defer, where the dependencies are. Something you can actually run against."
},
{
"title": "Vendor RFP help",
"price": "$1K–$3K",
"body": "We write the RFP, run the vendor calls with you, and score the responses. You make the call — with a real comparison in front of you."
},
{
"title": "Office-hours retainer",
"price": "$300–$600 / mo",
"body": "A standing 60-minute slot each month plus async questions. For when you want a builder on speed-dial without committing to a project."
}
]
},
"process": {
"label": "Process",
"title": "How an engagement actually goes.",
"subtitle": "A free call, a scoped engagement, real work, a written deliverable. No 90-day discovery phases.",
"steps": [
{
"n": "01",
"title": "Free 20-minute intro call",
"body": "Tell us what's on your desk. We'll tell you whether a Power Hour, an Audit, an Embedded engagement, or 'honestly, you're fine' fits best. No pitch deck."
},
{
"n": "02",
"title": "Engagement scoped + booked",
"body": "One-page scope: what's in, what's out, price, timeline, deliverable. You sign, we send a calendar invite and an intake."
},
{
"n": "03",
"title": "Working sessions / audit / discovery",
"body": "Depending on the engagement — a focused call, a tenant walkthrough, vendor sit-ins, or weekly working sessions. We share what we're finding as we find it, not at the end."
},
{
"n": "04",
"title": "Written summary + recommendations",
"body": "You get a plain-English doc with what we found and what to do about it, ranked by effort vs. payoff. We do a readout call. You keep the doc whether you keep working with us or not."
}
]
},
"faq": {
"label": "FAQ",
"title": "Things people usually ask.",
"items": [
{
"q": "How do I know you won't just steer me toward hiring you?",
"a": "Fair question, and the way the consulting works is set up specifically to prevent that. You're paying a fixed price for a written recommendation that you keep — and that you can hand to any developer or builder, not just us. If our recommendation does end up pointing toward building something, it's because nothing simpler fit, not because we needed the work. You're under zero obligation to hire us for what comes next, and plenty of clients don't — that's totally fine."
},
{
"q": "What if your answer is 'don't build it'?",
"a": "That happens regularly, actually — and it's still a successful outcome. You paid for an honest answer, you got one, and you potentially saved yourself a five-figure mistake. The cheapest engagement (the Power Hour) exists partly because \"no, don't build that\" is a perfectly good answer to walk away with, and you shouldn't have to pay much to get to it."
},
{
"q": "How do you stay vendor-neutral?",
"a": "By keeping it structurally simple. No referral kickbacks from any vendor, no formal \"partner program\" arrangements, no \"certified\" badges we're trying to maintain. We do have strong opinions about specific platforms — opinions formed by actually building on them, not from a marketing brochure — but we have no financial incentive to push one product over another. The recommendation is whatever we'd actually pick if we were running your business."
},
{
"q": "Can we sign an NDA?",
"a": "Yes — happy to sign a mutual NDA, usually within 24 hours of you asking. Specific vendor names, contract numbers, internal documents, and anything else sensitive stays strictly between us. We also won't ever name your business in a case study or marketing without your explicit written permission, NDA or no NDA."
},
{
"q": "What if I want to keep going after the audit?",
"a": "Easy — if you want to keep going, we can roll right into an Embedded engagement (where we work alongside your team), an office-hours retainer (a few hours a week for ad-hoc questions), or scope a separate build entirely. If you don't, we don't. There's no lock-in clause, no \"minimum further engagement\" fine print, no awkward conversations. If we're done, we're done."
}
]
},
"cta": {
"meta": "Let's talk",
"headline": "Tell us what's on your desk. We'll tell you if Attuned Ventures is the right call.",
"body": "20-minute intro call, no pitch deck, no obligation. Worst case you walk away with a clearer picture of the problem and a sharper sense of what it'll take to fix it.",
"signoff": "— Quinton",
"ctaPrimary": "Book a free intro call",
"ctaEmail": "hello@attunedventures.com"
}
}
}