I'm a data analyst by trade — six years of it. Software wasn't my background. Automation and light coding crept in because it made every part of my job faster, and once AI tools got good, that creep turned into something bigger. Work I used to hand off to an engineering team, I could suddenly ship myself.
Attuned Ventures is what I built on top of that shift. With AI agents handling a real share of the work — design, code, automation, copy, ops — one person can now run like a small studio. No agency layers. No subcontractor markup. No account manager sitting between you and whoever's actually building the thing. The cost savings go straight to the client instead of to a middle tier.
I pointed it at small and mid-size businesses on purpose. I'm tired of watching big chains move into a town and hollow out the places that make it worth living there. The corporate owners don't live where their stores do — they're too far removed to care whether the neighborhood holds together. The people who do care are the ones running the barbershop, the coffee spot, the gym, the family restaurant, the local league. If I can put serious software in their hands at a price that fits, the playing field tilts back a little. That's the part of this I care about most.
I also ship my own products. Rec Soccer is the first — a mobile app for pickup soccer players. Running my own thing keeps me honest about what it takes to launch something, maintain it, and fix it when it breaks at 9pm on a Tuesday. That perspective goes into every client project.